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MakerBot Smart Extruder+

MakerBot Industries

The Smart Extruder+ is the heart of MakerBot's Desktop 3D Printers.
The "+" model of the Smart Extruder played a critical role in MakerBot's turn around and extreme focus on quality.
From a design perspective our goal was to ensure that this heightened quality was expressed through its design.

My Role

I led the charge in advocating for a more extensive outward design refresh, including improved user interaction, enhanced branding, and a modular badging system to denote different variants. I managed the industrial design effort and facilitated the execution to production. Working in collaboration with marketing creative, I also led an effort to extend the same quality of design, experience, and branding to new packaging for the Extruder. Smart Extruder+ has sucessfully renewed customer satisfaction. 

 
Snap on cooling duct and top caps configure for MakerBot Replicator or Z18 printer compatibility

Snap on cooling duct and top caps configure
for MakerBot Replicator or Z18 printer compatibility

 
New packaging architecture brough clarity to information and added value pre and post sale

New packaging architecture brough clarity to information
and added value pre and post sale

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photo credit: MakerBot

photo credit: MakerBot

photo credit: MakerBot

photo credit: MakerBot